TechRow, an immersive media network focused on experiential learning, wanted to expand its reach by making innovative educational experiences accessible to all students, especially in early college, career, and life readiness. The challenge was to develop a content and marketing strategy that would position TechRow as a leader in immersive education while attracting students, educators, and partners interested in cutting-edge learning opportunities.

As TechRow’s Director of Content and Strategy, I led the strategic development and curation of content for the TechRow Academy programmes and digital platform. In addition to creating a diverse mix of immersive media to enhance student learning, I spearheaded a rebrand and a refreshed communications strategy to strengthen TechRow’s identity and increase brand visibility. This strategy included targeted messaging, digital engagement initiatives, and partnerships with schools and education networks, emphasising TechRow’s commitment to educational access and impact.

The comprehensive content and communications strategy significantly expanded TechRow’s reach, establishing the platform as an influential player in experiential education. Our approach effectively engaged students and educators, growing a network of advocates and collaborators and enhancing TechRow’s brand presence in the education sector.